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About Us

I have long since wanted to create my own platform for journalism across Western North Carolina. Writing and telling the stories of our communities is who I am. I live for being a voice for individuals who might not otherwise have the courage to speak up and I am passionate about presenting all the facts — the good, the bad, and the ugly. I have a fervent love for Western North Carolina and believe our communities deserve the same opportunities as big cities — which includes being informed and up-to-date about the everyday “going-ons.”
In my career as a journalist, which dates back to working for The Western Carolinian at WCU in 2008, I have worked with or for a half a dozen publications and have built unique contacts that allows me to have the access and resources to get the answers to your questions.
This is a work in progress. The end goal is to be a localized non-profit news source for WNC — providing every day news that people need to know, even if local television stations don’t think its worthy of the 5’ oclock news. Because I have never — actually no journalist has ever — been in this profession to get rich, I am trying to find ways to fund this project, while still be able to finacially take care of my family. What matters to me is keeping you informed and giving you the knowledge and information you deserve to have access to.
I also want you to remember that I am human. Where others may lack the ability to know when to stay quiet — I am engineered to scream from the rooftops. I have spent my entire life being told by teachers that I talk too much and that I needed to mind my own business. It is the very qualities that often landed me in Principal Sellers’ office that now allow me to be a successful, trusted voice for our region. But with that, remember I am not perfect and have a flare of red in my hair — which means sometimes I flirt with the line of presenting fact without a trace of opinion. I am a passionate soul, for better or for worse. I can’t promise I wont ever cross that line, because that’s just not something I have ever learned to control in my 32 years of life.
But I can promise that although I may be extra passionate at times, you will know that it is coming from the human in me, not the journalist. Even if I could separate the two, I wouldn’t, because it is that very drive that has lead me to dedicate much of my life to doing this. It matters to me, and you will always know that.
Thank you for supporting me during this endeavor,
Brittney Lofthouse