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Improve Your Website’s Search Engine Ranking with Content Creation or Blogging

Last updated on July 20, 2022

One of the most important things to consider when trying to improve your website’s search engine ranking is the role of creating content by having a blog. Creating high-quality, original content is one of the best ways to attract attention from search engines and generate more traffic to your site. In fact, studies have shown that content creation has a far higher close rate than other outbound marketing tactics like direct mail or print advertising. If you’re looking for an effective way to improve your SEO, focus on creating great content. It’ll help you attract more visitors and improve your search engine ranking.

Blog articles generate leads. It really is that simple.

According to recent data, nearly two-thirds of B2B marketers who blog generate leads from their blog articles. That’s a significant increase over the percentage of marketers who don’t blog at all. And it’s not hard to see why.


A blog can be a powerful tool for growing a small business. Not only can it help attract new customers, but it can also keep existing customers engaged and informed about your products or services. To make the most of your blog, try to focus on creating content that is both informative and keyword-rich. For example, if you own a pet store, you could write blog posts about choosing the right pet for your home, tips for training your new puppy, or how to care for an aging cat. By including keywords that potential customers are likely to search for, you can improve your chances of being found online and drive traffic to your website. In addition to blog posts, you can also use your blog as a platform to showcase customer testimonials, highlight new products or services, or share coupon codes and special offers. By regularly updating your blog with fresh, relevant content, you can create a valuable resource that will help keep your small business thriving.

Let’s say you have a business that’s built around the travel industry like a short-term rental bed and breakfast type business. According to a recent study, 33% of US travelers use travel blogs for travel advice. This is not surprising, given the growing popularity of travel blogs in recent years. Travel blogs are a great source of information for travelers, offering first-hand accounts of destinations, tips on where to stay and what to do, and honest reviews of hotels and restaurants. With so many travel blogs to choose from, it can be tough to know which ones to trust. However, the best travel blogs are those that offer accurate, up-to-date information and honest opinions. When used correctly, travel blogs can be an invaluable resource for travelers.


There are a number of blog post ideas that can help you grow your small business. One option is to write a blog post about your company’s history. This can help to improve your search engine marketing, as potential customers will be able to find your blog when they search for your company name. Additionally, customers may be more likely to do business with you if they know that you have a long-standing history in the community. Another idea is to write blog posts that highlight customer testimonials. This is a great way to show potential customers that your products or services are high quality and that you have satisfied customers. Finally, you could also write blog posts that offer tips and advice related to your industry. This can help you position yourself as an expert in your field, which can attract new customers and grow your business. Whatever route you choose, blog posts can be a powerful tool for growing your small business.


If you’re a blogger, there’s a good chance that you’re always on the lookout for ways to generate leads. And one of the simplest and most effective ways to do so is to use list-based headlines. According to a recent study, 36% of readers prefer list-based headlines, and it’s not hard to see why. List-based headlines are clear, concise, and easy to scan, which makes them incredibly effective at grabbing attention and getting people to click through. What’s more, they’re also highly shareable, which means that they have the potential to reach a wide audience. So if you’re looking for a way to boost your blog’s traffic and engagement, consider using list-based headlines. You might be surprised by the results.


How-to headlines are popular for a reason: they promise to deliver value by teaching the reader something new. And in an age where we’re constantly bombarded with information, that promise is more appealing than ever. But how-to headlines don’t just stop at being eye-catching; they can also be extremely effective at generating leads. That’s because they offer readers a chance to sample your expertise before committing to working with you. And as any good marketer knows, the more leads you generate, the better your chances of closing a sale. So if you’re looking to boost your blogging efforts, consider using the power of the how-to headline to get ahead.


Businesses that are serious about generating leads should consider investing in a blog. Not only will it attract more leads, but it can also help to build brand awareness and establish your business as an authority in your industry.

So if you’re not already blogging, now is the time to start. By creating informative and engaging blog content, you’ll be well on your way to generating more leads for your business.

Need help growing your website? Lee Cloer Designs specializes in creating a content marketing strategy that will help your website shine and generate more leads for your mountain small business.

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