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Local woman using expertise to help others achieve their goals

With a lifetime of experiences shaping who she is, Dr. Lisa Younce has dedicated her life to helping others. Recently launching Perseverance WINS, Dr. Younce hopes to combine her life’s experiences with her education in counseling and leadership to help others.“My goal is to help you live your best life and live your life without regret,” said Dr. Younce. “My mission is to help you remove the mental + emotional blocks preventing you from gaining clarity in your purpose, achieving your personal + professional goals, and having more abundance + joy.”

After achieving a counseling and leadership degree and years since then, Younce has often been referred to as a “water cooler” Coach. She spent time lending a listening ear, helping others see what they couldn’t see, offering a different perspective, challenging their thoughts and the stories they tell themselves, and asking hundreds of questions. There was an obvious need and Dr. Younce was excited to have found another way to serve others.

“I already knew I had the education and the skills, but I knew if I was going to be a powerful Coach, I needed a powerful Coach,” she said. “That’s when I invested in myself and hired a Coach and because I believe in coaching so much, I still have one. Because of her, I have become comfortable with being uncomfortable. I am confident in stepping up and stepping out as a business owner and as a Personal Life Coach and I now recognize my gifts and am committed to sharing them with others.”

Dr. Younce said the decision to launch Perseverance WINS at this juncture in her life came to fruition in a type of “now or never” moment.

“I was tired of waiting for the right time, while spending time planning, so in 2019 I went from being a “water cooler” coach to a professional Personal Life Coach,” she said. “I took the leap and made it official. I filed the appropriate documents and Perseverance WINS, LLC was born.”

From counseling, to support, to classes, to trainings, Younce has structured Perseverance WINS to serve as a full-service, all-inclusive, holistic program.

“I am truly blessed to be able to do this. Since beginning Perseverance WINS, I’ve worked with individuals and groups, adults and youth in a variety of areas. I’ve had adults reach out for help, parents contact me to support their child and business leaders request coaching to help recruit and retain employees by investing in them,” she said. “I’ve listened as clients talked through an immediate issue they were facing and held clients accountable to keep them on track. I’ve helped them get “unstuck,” worked with them to create and execute an exit plan from a full time job, start a business, deal with the loss of a loved one, find time in their daily schedule for self-care, create routines and deal with difficult emotions and feelings that hold them back from moving forward. At the request of a manager, I’ve coached individuals on improving their skills in specific areas that increase employee confidence, improve customer service, resulting in a positive bottom line.”

While Dr. Younce’s leadership courses and trainings have proved to be beneficial for companies and businesses in North Carolina, she said her ultimate vision is to use it to help the next generation of leaders.

“I’ve had opportunities working with youth on increasing self-confidence, self-acceptance and self-care, developing healthy relationships, communication, budgeting, being a leader, managing emotions, and how to navigate college life,” said Younce. “My goal is to coach youth, adults, and groups and coach so powerfully that lives are transformed every day. You see, it’s not about me, it’s about my clients and helping them to see what’s possible, getting to the root of what’s holding them back, challenging their way of thinking, holding them accountable for what they say they want, meeting them where they are and helping them get to where they want to go.”

Understanding the concept of a Life Coach is relatively new, at least for the area, Dr. Younce hopes she is able to introduce the new result-driven solution to help individuals and businesses alike.

“My hope is that Coaching becomes a viable solution to helping you solve your problems, whether personal or professional. It’s a non-judgemental, safe environment where you can become the person you want to be and have the life you desire,” said Dr. Younce. “Why suffer in silence or settle for being unhappy when you can have someone in your corner committed to your success.”

Dr. Younce has spent more than 25 years in education, obtaining a Master’s degree in Counseling and a Doctorate in Leadership. She started as a teacher and moved through the ranks as a counselor, school administrator, district leader, to a position with the NC Department of Public Education and then to a position of an Assistant Superintendent.

“My career has taken me from western NC to the eastern end of the state and many places in between,” said Younce. “I’ve led and conducted professional development, mentored and coached leaders, developed and implemented processes and procedures, created budgets, directed teams and improved workplace culture and climate. I’m intuitive, able to identify problems quickly and then help develop and implement a plan to solve them.”

Drawing from her own personal experiences, Dr. Younce has built a brand that looks at the “things I wish my younger self would have known back then,” and helps people see and hear those things today.

“I’m like many others who are trying to navigate life. Through the years, I’ve lacked self-confidence, felt stuck, was unhealthy, never had enough time or money, was climbing the ladder to achieve success and all the while, knew I was meant for more,” said Dr. Younce. “Then, I thought I knew what “success” looked like. It wasn’t until after receiving rejection letter after rejection letter and multiple conversations with family and friends, that I realized I was headed down the wrong path. My first thought was I had wasted years trying to get a job that wasn’t meant for me. That’s when the work began. It was intense, difficult, scary, and there was so much uncertainty. I questioned everything and struggled with making decisions for fear they would be bad ones. But through it all, when I took time to sit in silence and listen, I knew I was on the right path and I would positively impact the lives of so many more.”

For more information about Dr. Younce and Perseverance WINS, email Dr. Younce at or visit

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